IMMERSION
We look for what can propel you forward and well as what may be holding you back. We ask questions, listen carefully, uncover insights, find opportunities and identify obstacles so you make the right choices for the right reasons.
HOW WE WORK
WE DESIGN STRATEGIES THAT INSPIRE.
WE DESIGN STRATEGIES THAT INSPIRE.
COLLABORATION
When every perspective is considered, when the best ideas find a place, when buy-in happens during the process not after the fact, organizations thrive. Our culture of collaboration empowers your team and your stakeholders.
INSPIRATION
Unleashing potential harnesses vision, ignites passion, cultivates loyalty, drives innovation, and generates brand champions. It’s what inspires us to give our best, leave no stone unturned, and exceed your expectations.
SERVICES
YOU AREN’T ONE DIMENSIONAL
NEITHER ARE WE.
WE ARE POWERED BY BEST-IN-CLASS SERVICES AND PARTNERS.
We launched our virtual agency in 2010 with the idea that clients get more value if talent and expertise are scalable and customized. This means access to a top-notch team when you need it, so your investment is in the work, not the overhead.
YOU AREN’T ONE DIMENSIONAL
NEITHER ARE WE.
WE ARE POWERED BY BEST-IN-CLASS SERVICES AND PARTNERS.
We launched our virtual agency in 2010 with the idea that clients get more value if talent and expertise are scalable and customized. This means access to a top-notch team when you need it, so your investment is in the work, not the overhead.
WORK
A BIG BOOST IN BRAND AWARENESS AND A SMART FUTURE-FORWARD PLAN.
Strategic and Brand Redesign
A BIG BOOST IN BRAND AWARENESS AND A SMART FUTURE-FORWARD PLAN.
Strategic and Brand Redesign
Challenge:
In 2014, after an executive management change, Navigate was asked to design and implement a new strategic process that would re-engage members and help the Board establish a clear direction to move the association forward.
Deliverables:
• Full review of existing strategy, member outreach through 1:1 interviews and targeted surveys.
• Session design, facilitation, draft of new strategic plan, identification of key engagement and marketing opportunities, determination and monitoring of KPIs.
• Full brand and marketing evaluation, development and launch of a new brand and supporting marketing strategy.
Results:
Brand awareness increased from 35% pre-redesign to post of 63%.
Outcome: A five-year strategic plan with primary focus on member business development.
• Ongoing success with strategic implementation led to Navigate being named AMCI’s marketing firm.
• Member business up an average of 10% annual, brand recognition increased 40% over benchmark year, and has the highest level of member engagement on AMCI communications platform.
• Support generated the development of four new member initiatives including ongoing proprietary research, a video content marketing campaign, industry-wide messaging and positioning, and a business development strategy.
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Brand Guidelines
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Iconography
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Business Cards
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Infographics
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Digital Banners
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Social Media
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Brochure
A FRESH, POWERFUL BRAND WITH INTERNATIONAL IMPACT.
Strategic and Brand Redesign
Challenge:
In 2016, what was then the Convention Industry Council, selected Navigate to refresh and re-energize the CIC brand. Due to initial findings of member and stakeholder outreach, the scope evolved to a full rebranding and affiliated strategic review. The goal was to create an industry-accepted consensus and position the association for future relevance and growth.
Deliverables:
• Broad, global stakeholder qualitative research through in-person and telephone executive interviews, focus groups, and multi-sector surveys, including association executives, CMPs, destination marketers, journalists, and hospitality executives from hotels, facilities, and service providers.
• Design and execution of strategic planning and ensuing strategic plan, full brand development and launch, and identification of key opportunities to establish and amplify the organization’s value proposition and industry leadership.
Results:
Industry-supported rebrand to the Events Industry Council, implementation of a new strategy aligned with brand and development activities, combined with a clear articulation of EIC signature assets and the identification of additional initiatives including a new media strategy.
Outcome: Internationally recognized brand that supports EIC’s long-term vision and strategy.
• Increased member engagement around strategic direction and key initiatives.
• Clearer differentiation of brand and value proposition.
• Strong foundation for global expansion of CMP program.
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Brand Guidelines
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Business Cards
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Brochure
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Animation
ASAE: STRENGTHENING PARTNERSHIPS AND PUTTING IN-DEPTH RESEARCH TO WORK.
Review and Redesign of Partner Alliance Strategy
STRENGTHENING PARTNERSHIPS AND PUTTING IN-DEPTH RESEARCH TO WORK.
Review and Redesign of Partner Alliance Strategy
Challenge:
While its highly successful partner program was fully subscribed, the partnership team wanted to explore what the next iteration of the partnership could look like. ASAE asked Navigate to conduct in-depth qualitative research on its current offering, analyze potential barriers and opportunities, and determine how the program and/or its strategy could be elevated. The goal was to anticipate needs and innovate solutions to deliver additional value for partnership investment.
Deliverables:
• Targeted outreach to current, potential, and previous strategic partners.
• Development of a strategic approach that included a design, facilitation and execution of a first-ever partnership forum.
Results:
Deepened relationships with existing partners and the acquisition of new alliances on all levels of the program were achieved. In addition, a new asset was developed and the expansion of opportunities around brand alignment and the ASAE value proposition were realized.
Outcome: Well-articulated value proposition and increased awareness of the program.
• Increased partner engagement and alignment with overall strategy and brand.
CITY OF SAVANNAH: DESIGNING A COLLABORATIVE PROCESS TO DELIVER SUSTAINABLE ECONOMIC GROWTH
Strategic Roadmap Development
CITY OF SAVANNAH: DESIGNING A COLLABORATIVE PROCESS TO DELIVER SUSTAINABLE ECONOMIC GROWTH.
Strategic Roadmap Development
Challenge:
Savannah’s standing as a vibrant global visitor destination is world-renowned. As one of Savannah’s largest economic drivers, tourism generates 27,000+ jobs, more than $2.8 billion in visitor spending, and economic opportunities for residents and businesses alike. The economic and social benefits of Savannah’s thriving tourism and hospitality sector are readily apparent; easy access to high-quality cultural, retail, and culinary options elevate the overall experience for everyone. That success brings attention from investors, new residents, and a variety of people who wish to explore Savannah’s wealth of possibilities. It also showcases to the world the attributes that make the Savannah community authentic, charming, and unique. Along with this success came a need to take stock – to determine how best to continue the community’s commitment to a positive quality of life for its residents, respect for sustaining its unique heritage, and support for an industry poised to deliver even greater economic value and growth to the City and its surrounds.
Deliverables:
• A comprehensive, strategic process which considers residents and businesses, and the environment in which they operate, as well as those choosing to visit.
• It needed to reflect: - A common vision - A process to find solutions together - A commitment to protecting what makes Savannah unique - Ongoing conversation, monitoring, and measurement – of efforts, challenges, learnings, and results
Results:
The plan was unanimously approved and adopted by the City Council for implementation February 2018. It deepened collaborative working relationships with all stakeholders, established a process for future initiatives, and identified expansion opportunities for the city’s tourism sector.
Outcome:
A Tourism Management Plan Targeted designed to be a comprehensive, living document serving as a strategic roadmap to guide City, residential, preservation, and tourism industry efforts for the next three to five years in managing tourism-related dynamics, challenges, and opportunities,
We’re proud of our work with leading associations and destination marketing organizations on projects as diverse as global event promotion, brand redesigns and launches, social presence and community development, opportunistic marketing, content development and amplification, and strategic facilitation sessions. Here are just some of our successful partnerships:
- AMC Institute
- Association Forum
- American Society of Association Executives
- American College of Osteopathic Family Physicians
- American College of Toxicology
- National Association of Catering and Events
- California Society of CPAs
- National Demolition Association
- American Society of Consulting Arborists
- National Cancer Registrars Association
- Manufacturers and Tent Renters Association Inc.
- ECPAT USA
- Events Industry Council
- Association and Innovation Management, Inc.
- Safety Pharmacology Society
- The Toxicology Forum
- Academy of Pelvic Health Physical Therapy
- International Aviation Womens Association
- Synthetic Turf Council
- Coalition for the Registration of Exercise Professionals
- Visit Alexandria
- Tourism Victoria
- Tourism Toronto
- Visit Savanah
PEOPLE
Our senior team makes it happen and orchestrates the best talent across all disciplines.
Susan Iris
CEO
Susan leads our strategy practice, trained in building vision-forward approaches which help organizations deliver exceptional value and results. She incorporates the Balanced Scorecard, originated by Harvard Business School, the Business Model Canvas, and other leading business planning and management tools to help our clients realize their full potential.
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Douglas Mazza
Creative Director
Doug has been applying his skills as a creative professional for over 20 years. He has experience working in agencies servicing global clients and is involved in all aspects of the creative process including corporate branding, visual identities, thematic design systems, web-based identity managers and websites.
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